Audico is a Sydney-based company who advocate for education and awareness around issues from central auditory processing disorder through to hearing loss and also hearing damage prevention. We recently heard from their media manager Bob Wiles about a social media campaign they ran in 2014 which was a substantial success.
Bob’s email shows the potential of accurate, targeted social media campaigns, to create influence locally but also to tap into the international scene.
“The social media campaign from late last year, we got some coverage from the DJ Tech Tools website in the US who have 64,000 twitter followers and more than 200,000 facebook page likes.
“This was a huge bump web-traffic wise,” Bob reports.
“For this campaign alone we got some serious social media coverage with tweets about the website appearing in 177,000 separate accounts. The breakdown of the twitter accounts that promoted the website are provided below:
– DJ Tech Tools: 61,600 Twitter followers
– Channel Nine News : 42,000 Twitter followers
– Doug Cameron, Labour MP and Shadow Minister for Human Services : 25,700 Facebook followers
– Chris Murphy, Lawyer and advocate : 11,900 Twitter followers
– Music Victoria: 8,800 Twitter followers,
– Catherine King, Labour MP (Shadow Minister for Health): 8,036 followers
– Young and Well CRC: 7,253 Twitter followers
– MusicSA: 3,660 Twitter followers
– CRC Association: 3,205 Twitter followers
– NIOSH Noise Research: 3,201 Twitter followers
– Support Act: 2,559 Twitter followers
– Audico: 1,220 Twitter followers.
“It get very exciting when things go viral.
“We also made another announcement in October 2014 that got a lot of social media and media coverage in Australia that included SBS TV News, ABC Radio, The Australian and so on.
“And got some great coverage in the US that has created a lot of new opportunities for us.
“So social media campaigns are definitely where we’ll be putting more resources in the near future.”