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Horse Racing Social Media Honours Bart Cummings

By Adam | In Social Media Management, Social Media Strategy | on September 1, 2015

News has been spreading all over the social media with the death of Australia’s most successful racehorse trainer Bart Cummings. Mr. Cummings died on August 30, 2015 at age 87 which was two days after he and wife Valmae celebrated their 61st wedding anniversary. This legendary racehorse trainer spent the remaining years of his life at his Sydney homestead with his family by his side.
Bart Cummings is loved by the people of Australia. He was inducted into the Sport Australia Hall of Fame on December 11, 1991. He was also an inaugural inductee into the Australian Racing Hall of Fame and was made a Member of the Order of Australia in 1982 for his services to the racing industry. This is the reason why a huge number of individuals have expressed their condolences and grief with the passing of Mr. Cummings over the social media.
Here you can see the tweet by Bart’s son announcing his passing:

News spread like wildfire especially over the internet. Reports about Mr. Cumming’s death has been shared and followed by a huge number of online users in the social media. This lead to hashtags that revolve around this particular subject matter to trend in just a short amount of time. A simple lookup of these hashtags in twitter will produce hundreds of results. These include: #RIPBart #RIPBartCummings #BartCummings As such, you will see different news and announcements about Mr. Cummings death which you can see below.


Channel 9 news station tweeting about him:


The passing of Bart Cummings has led to a huge amount of uncertainty in field and industry of horse racing especially since the legendary horse trainer is able to often produce high quality racers throughout his career. In fact, his last runner Sultry Feeling, won at Rosehill Gardens on Saturday. It was an untimely loss indeed. This in turn, made a lot of horse racers as well as race betters and enthusiasts feel a little bit empty and lost inside especially without the guy that they look up to. However, the show definitely must go on and for horse racing websites its business as usual.
Time can only tell when the next Bart Cummings successor will arrive. It may be a great challenge for the next generation of horse trainers to follow the footsteps and tracks of the great Bart Cummings. It is certainly possible with the right amount of dedication, skill and talent along the way. For now let us remember his fine work in the field of horse racing as what is done by over the social media today.

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