By Adam | In Social Media Management, Social Media News, Social Media Strategy | on August 6, 2015

The hashtag CecilTheLion has been trending all over the social media for the past several days. News spread like wildfire when the online community found out about the killing of a renowned figure in Zimbabwe’s Hwange National Park, Cecil the lion.

The name Walter Palmer came to the spotlight and was responsible for the killing of the said lion. This American dentist is known to be fond of hunting and was the same man who was once fined for killing a bear in his own country outside the permitted hunting area.

Walter Palmer not only killed a renowned figure in Zimbabwe’s Hwange National Park but they also did it in a mortifying method. Cecil was tricked, lured from the safety of the national park out of its protected zone, only to be shot with an arrow. That didn’t end right there though as Cecil had to wander for 40 hours in pain while wearing a GPS collar before being finished off with a gun.

It should be noted that Cecil the lion was one of the major tourist attractions in Hwange National Park. This 13-year-old animal was renowned for being friendly towards visitors and is fairly recognizable due to his large size and distinctive black mane making him unique amongst everyone else. This is the reason why the killing sparked huge controversy all over the world.


A photo about the Lion-Killing Dentist vs. Donald Trump’s sons only seems to make matter worse. Millions of people across the social media have expressed their sentiments and responses about the gruesome killing of Cecil. A growing number of tweets with the hashtag #CecilTheLion have been spreading over the social media and this number of greatly increasing even as we speak.

Tweets revolve around spreading awareness as well as encouraging others to take part in the animal preservation movement. National Geographic even shared how Cecil’s death is sparking changes around the world.

Other animal advocates also share insightful news and commentaries around the matter.

Such movement has been an eye opener to a lot of individuals and it is good to hear that this has helped spread the much needed awareness and information about animal hunting as a whole.

It should be noted that there are now 1200 boutique canned hunting farms in South Africa. For that matter, there is still more that needs to be done to finally give animals a full sense of safety and freedom to roam the wilderness without the fear of hunters invading their territories. Canned hunting limits such freedom as these animals are breed only to be hunted. Hopefully, animal preservation movements such as these become a regular topic to discuss as we share in the efforts in preventing the occurrence of horrific animal slaughter.